Lastly, ‘Shop Big, Win Bigger’ was rolled out to reward shoppers for fulfilling their pent up demands. Mr. Nishank Joshi – Chief Marketing Officer at Nexus Malls - fully owned subsidiary of the Blackstone Group, world’s leading Private Equity firm. Seawoods Grand Central Mall has been positioned as the most fashionable mall in the city, and for that we have created 4 fashion islands representing the most fashionable destinations in the world – New York, Milan, Paris and London. Vinculum. Technology has played a key role in the rollout of GST:... Top Real Estate & Marketing News in India, Terms and condition. A digital media maverick and communications pro, he leads the Marketing function of the company. Joshi joined Nexus Malls from K Raheja Corp where he spent close to seven years in two stints. When we started looking out for someone who would be a human representation of our values, Ayushmann Khurrana was one name that stood out. Trends definitely show that BTL and Digital are slowly replacing ATL in company budgets. Do you prefer to do this through BTL agencies directly or via your existing creative/media agency? All you need to do is pick it, pluck it, come to the mall and avail the discount,” Nexus Mall chief marketing officer Nishank Joshi told The Tribune. Your view on this. This becomes necessary as BTL agencies have different skill sets and so every new occasion calls for a new idea and that may need a different agency each time. At Nexus Malls, we have always believed that the true spirit of festivities lies in celebrating it together with your family and friends. Dheeraj Arora. A financial management and Journalism student, Yash believes learning as a continuous journey and enjoys following the IT and the Pharmaceutical industry and has penned many articles on the subjects. Rahul Vira. Copyright 2016. Interestingly, malls are great spaces for BTL activities too. Freeport. Privacy Policy | Website Designed & Developed by Matrix Bricks Infotech. With over a decade of experience working in retail and mall marketing, Nishank Joshi, Chief Marketing Officer, Nexus Malls, has launched seven malls across India and relaunched three others across India. At around the same time we debuted with a first in Navi Mumbai – an Augmented Reality experience where people can come face to face with the wildlife in the Arctic. Dalip Sehgal. Tommy. The Augmented Reality, Digital Dussehra and Pictionary are good examples of technological innovations working really well with the patrons. CMO, Nexus Malls (A Blackstone Company) No Comments in By wordreatil. Nexus Malls is the Indian Retail Portfolio arm of the world’s leading investment firm, The Blackstone Group. Nishank Joshi Jobs People Learning Dismiss Dismiss. “We realised it is going to be a tough year and really upped the ante in terms of initiatives, and it is paying off big time,” said Nishank Joshi, chief marketing officer at Blackstone Group’s Nexus Malls, which has held such festivals at six of its malls, including SGC and Treasure Island, during October-December. Apart from the usual footfalls and sales we measure customer and retailer satisfaction levels during the initiatives via live surveys. Yash Ved is a Senior Correspondent at NewsBarons and comes with a decade of experience across leading online and offline publications. Are there certain types of vehicles that you prefer to employ BTL promotions in this category? Nishank has over ** years of experience working in the retail – real estate marketing space. And as they become entertainment and social hubs, dwell times in malls will increase substantially hereon. Nexus Malls, the Indian retail portfolio arm of The Blackstone Group, was conferred with Gold for Marketing Excellence in Market Positioning and Brand Awareness category for its StyleHashtags campaign at the recently concluded International Council of Shopping Centers Forum in Singapore. Privacy Policy | Website Designed & Developed by. Can you also specify the range of activities that you are undertaking and propose to undertake as part of the below-the-line advertising and promotion? Terms and condition. Abhishek Bansal. We garnered a reach of over 21 million people over two days. Which means; most of our eggs are in the BTL basket. MD, Bhumika Realty (Urban Square) … Joshi joined Nexus Malls from K Raheja Corp where he spent close to seven years in two stints. Nishank Joshi, CMO, Nexus Malls said, “Family is a gift that lasts forever and what could be a more opportune time than Christmas to celebrate this gift. Post navigation. See the complete profile on LinkedIn and discover Nishank’s connections and jobs at similar companies. Nishank Joshi, the chief marketing officer of Nexus Malls, the Indian retail portfolio arm of investment firm the Blackstone Group, explains that India is becoming increasingly competitive for consumer goods companies. Newsbarons is a greatest source of Industrial and business news updates around the world. A lotof initiatives require audience participation… so participation numbers, and profile of the people engaged based on age, location of residence, drive time from mall also help in deciding what is needed. Dismiss. MD, Forum Group . Nishank has 9 jobs listed on their profile. We started off the launch campaign with the hugely successful unplugged musical concert featuring Jonita and Papon. Home » Retail » Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall. Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall, Technology has played a key role in the rollout of GST: Mallikarjuna Gupta, Logo Infosoft, Investors will continue to back bigger players in the co-working segment in 2020: Anuj Puri, Monetary Policy December 2020: Real Estate Outlook. Nishank: Set up with transformation as our core agenda, we seek to implement best practices and state-of-the-art technology in India by bringing in professional and broader mall management in the country. Not considering fixed costs like retainers and licenses, BTL in our malls constitute 60% of our marketing plan. Top Corporate News in India | Top Business News in India | Top Real Estate & Marketing News in India, Top Startup News in India | Top Corporate News India | Top Business News India, Top Real Estate News India | Top Startup News India | Top Banking & Finance News, Top IT Business News Today | Top India Budget 2018 News | Top Healthcare Business News India, Todays Telecom Business News | Todays Education Business News | Todays Automobiles News. Through our latest Ad campaign, we aim to convey the same message amongst our patrons." This will change to 40:30:30, the last 30% being dedicated to digital ideas and activities. A keen observer of the stock index movement, Yash also likes covering Real Estate and the BFSI sector. Join Facebook to connect with Nishank Joshi and others you may know. CEO & Managing Partner, SARDA GROUP . We predominantly are still a market that believes in ‘touch & feel’ before we make a purchase. So, both are equally important. “We have been seeing a 14 per cent growth in sales and about 12 per cent increase in footfall at our rebranded malls,” Nishank Joshi, CMO, Nexus Mall told BusinessLine. We are also people who love to decorate our homes during these festivals. BTL activation help in engaging consumers at the mall and help build a frenzy that results in shopping, but ATL is what drives them in by telling them what’s happening. The latest mobile brands are testimony to this shift. Nexus mall Nishank Joshi, CMO says, “We have introduced a way to shop that fetches you reward this Christmas and New year. Said Nishank Joshi, Chief Marketing Officer, Nexus Malls: “As they say ‘Family is a gift that lasts forever’ and what could be a more opportune time than Christmas to celebrate this gift. While we have an agency on retainer for creative duties, our BTL activations are always awarded on pitches. About Us | Newsline | Neoteric | The Club. Now boasts of a portfolio of 5.4 million square feet of Grade A retail space in the country. So, BTL not only is a great way for promoting our brand and get in footfalls but also to generate revenue from brands across the year. We also hosted Digital Pictionary across our portfolio on Children’s Day. All Right Reserved. Nexus Mall, a fully owned subsidiary of the Blackstone Group, currently has nine assets spread across Mumbai, Pune, Amritsar, Chandigarh and Ahmedabad. DISCLAIMER: All content and information submitted on the site is the sole responsibility of the person uploading the information. The month-long event had a host of fun activities, which according to Nishank Joshi, CMO, Nexus Malls, resulted in a revenue growth of 10 per cent … When we started looking out for someone who would be a human representation of our values, Ayushmann Khurrana was one name that stood out. With over a decade of experience working in retail and mall marketing, Nishank Joshi, Chief Marketing Officer, Nexus Malls, has launched seven malls across India and relaunched three others across India. Newsbarons is an online media platform designed to promote corporate news. Next up is our summer event that will show case fun activities across continents. Given the need to create throbbing and lively environments, there is no better way to make use of the real estate that malls have  – their spaces themselves. Chairman, Select Group . NB: In this current scenario of online purchase, how do you think shopping malls would survive? NB: What is your rationale for using technology in your malls? Nishank Joshi, CMO, Nexus Malls added to this saying, “This day is special because today over 250 shopping malls across India have finally opened up after three long months. Nishank Joshi. The company has witnessed around 18% yoy growth in sales volume and about 12% yoy increase in footfall across all assets and are equally optimistic for the upcoming quarters. It is 60:40 today in favour of BTL. ED, Pacific Malls . Nishank Joshi, Chief Marketing Officer, received the award on behalf of the Nexus family. Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “As they say “Family is a gift that lasts forever” and what could be a more opportune time than Christmas to celebrate this gift. “Any brands which need to survive and eventually grow will have to sit back and take notice of the millennial,” says Mr Joshi. In these three months, all shopping malls have worked very hard, re-written their SOPs and are finally ready to welcome their consumers and make them experience the mall life again. Since our inception, we have always resorted to high-end technology with an aim to present our customers with unique experiences every time they visit our mall. Nishank Joshi, CMO, Nexus Malls added to this saying, “This day is special because today over 250 shopping malls across India have finally opened up after three long months. Nishank Joshi. View this post on Instagram. Shrirang Sarda. NB: What trend do you see for malls in the country? Style Hashtags has curated campaigns and experiences to position the malls as ‘International Fashion Destinations’. Our Partners & Participants. It has been a magnificent summer at Seawoods Grand Central Mall alright. There are many organisations that often do new launches almost entirely on BTL aided with an outdoor and/or digital blitz? Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. 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